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18/10/2019  Brunei Salebration 2019


The annual end-of-year sales event or Brunei Salebration will be held for 62 days from December 2019 until January 2020. This is one of the key events lined up in support of Bandar Seri Begawan's recognition as the Asian Region's Capital of Islamic Culture for 2019 and it coincides with the Brunei December Festival 2019.


The Department of Economic Planning and Development, JPKE, encourage retailers from all sectors to participate in the national effort to promote 'spend in Brunei' to boost domestic consumption and economic activities. To encourage more participation this year, JPKE has provided greater flexibility for businesses by removing conditions on minimum requirement for discounts on their goods and services. Participating retailers will also be featured in the SmartConsumer mobile app for both iOS and Android to gain more publicity and increase their visibility to shoppers.


Participating retailers are reminded to conduct businesses and sales activities in an ethical manner in compliance with the Consumer Protection, Fair Trading Order 2011 and the Display of Price Regulations. The Sales Notification form can be downloaded from ''. Completed forms must be submitted no later than 19th of November 2019. Completed forms can be submitted to the email '' or directly to the counter at the Department of Competition and Consumer Affairs, JPKE, Jalan Ong Sum Ping. Inquiries can be directed to the SmartConsumer application, by email to '' or by phone to 2230223 during office hours.