10/07/2024  Adidas set to benefit as Nike struggles

Business


​The success of Adidas' (ADSGn.DE , opens new tab low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong second-quarter sales and its biggest profit margin in three years.

Nike (NKE.N , opens new tab forecast a surprise drop in annual sales at the end of June, adding to investor worries about the sportswear giant falling behind established peers and newer rivals alike.



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