Walmart (WMT.N) said on Monday it would offer its membership service, Walmart Plus, at a 50% discount ahead of the holiday season, as the retailer attempts to close the gap with rival Amazon.com's (AMZN.O) Prime subscription service.
This year, U.S. retailers like Walmart have launched sales events earlier and added more deals and perks to attract shoppers coping with high inflation. The National Retail Federation forecasts U.S. holiday retail sales will grow up to 3.5%, the slowest pace in six years due to frugal spending.