30/11/2024  Shein, Temu branch further into toy market amid worry over fake products

Business


Fast-growing specialty e-commerce sites such as PDD's (PDD.O) Temu and its rival Shein are branching deeper into the business of selling toys as many American and European shoppers prepare to seek out steep bargains during the Black Friday weekend.

In previous years, Temu and Shein - which sell primarily from mobile phone-based apps - would not have been the usual places for shoppers to buy toys and other holiday gifts. The sites face concerns from regulators and U.S.-based consumer product makers about fakes and counterfeits.



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