04/02/2025  Paramount Global, Nielsen sign new partnership, ending dispute

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Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.
The multi-year deal, effective immediately, includes measurement for Paramount's national and local broadcast, cable networks, and streaming on Paramount+ and Pluto TV.
Paramount has also licensed new Nielsen services as part of the agreement including Advanced Audiences, ad-supported streaming platform ratings to help form advertising, programming and licensing

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