Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.
The multi-year deal, effective immediately, includes measurement for Paramount's national and local broadcast, cable networks, and streaming on Paramount+ and Pluto TV.
Paramount has also licensed new Nielsen services as part of the agreement including Advanced Audiences, ad-supported streaming platform ratings to help form advertising, programming and licensing