Snack maker Mondelez (MDLZ.O)  is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters.

The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture (ACN.N) Mondelez expects that the tool will be capable of making short TV ads that would be ready to air as soon as next year's holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global senior vice president of consumer experience.