The BEAM Initiative and BEAM Arts Programme by a non-profit organisation provides support to vulnerable groups. La Vida Berhad assists the underprivileged in generating their own income producing arts and crafts product.

La Vida carries out various programmes and activities to assists people with special needs and those in need in self-development aside from generating their own income via arts and craft.

Through the BEAM Initiative, it becomes the voice as well as source of income for BEAM participants, giving them the opportunity to be independent and feel appreciated.