Local handicraft entrepreneurs continue to play a key role in preserving cultural heritage, aside from generating income for the local economy. Various initiatives have been implemented to introduce local handicrafts to a wider audience, such as by joining expos and digital platforms.

Local handicrafts continue to grow with the involvement of village residents, including youth. The participation of entrepreneurs in various sales expos gave them the opportunity to introduce their crafts to the public and tourists.

In terms of marketing, local handicraft entrepreneurs are now using modern methods namely online platforms and social media to market their handicraft. They not only help to increase the village resident's income, but also play a vital role to ensure the cultural heritage continues to be preserved for future generations.