The responsible use of AI is important to help increase creativity, innovation and facilitate work processes. The Benefits of Using AI were among the sharing of the forum titled 'AI in Academia and Office: The Responsible Way Forward'. Organised by the School of Business and Economics, Universiti Brunei Darussalam, the forum provides a platform for discussion on the role of artificial intelligence, AI, both in the academic and professional environments. The Forum took place at Universiti Brunei Darussalam.

The launch was officiated by Professor Dr Haji Noor Azam bin Orang Kaya Maha Bijaya Haji Othman, Deputy Vice-Chancellor of Universiti Brunei Darussalam. It emphasised the importance of using AI responsibly while maintaining critical thinking, integrity and accountability among future professionals.