The World Cup football fever takes over the world, including Brunei Darussalam. Fans' support is not only directed towards the action on the pitch, but is also channelled into the hobby of collecting official tournament stickers. For the local hardcore collecting community, the real thrill lies in completing the iconic Panini sticker album, which features the faces of international football stars.

The hobby of collecting Panini stickers is gaining more and more attention among sports fans, particularly football fans. In Brunei Darussalam, the second edition of the Panini Stickers World Cup Gathering, Swap and Sell has brought together collectors of all ages and backgrounds. Organised by the Brunei Panini Collectors Group, the event provided an opportunity for collectors to share experiences and complete their collections.

Interestingly, collecting Panini stickers teaches collectors patience and communication skills through healthy bargaining activities, and strengthens friendships.